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Pfizer Pakistan holds Health Awareness and Medical Screening Camps

Pfizer Pakistan adds a disease screening program under the Corporate Responsibility charter for the underserved

December 19, 2014 - Pfizer Pakistan, recognizing the spread of communicable diseases and understanding the complexities of blood screening by the underprivileged, has introduced a targeted program to help address these issues.

The Health Awareness and Medical Screening camps are being conducted in coordination with various companies to screen the low income employee base as well as collaborating with NGOs to run the program in underprivileged communities. The aim is to create awareness and educating public on preventive care and managing a healthier lifestyle in today’s fast-paced world.

The series of programs started in December 2012 continuing through November 2013, completing one year of reaching out to the underserved in communities. The program is two pronged, one aspect of which focuses on raising awareness around better hygiene and lifestyle choices to avoid communicable diseases and the other on diagnosis and on-the-spot blood testing to rule out most common health risks including blood pressure, blood sugar and cholesterol checks.

Under this program, Pfizer Pakistan will help expand its outreach by building partnerships in communities and finding solutions to the health challenges we all face today. “The program is unique and is designed to target anyone and everyone looking to prevent communicable and non communicable diseases and run basic health risk checks. Usually the underprivileged communities are not aware of the risks and often avoid preventive measures and health screening,” said Ahmer Ashraf, Country Lead for Corporate Affairs. “We are looking forward to scale up this program in the year 2014 to reach more people.”

Pfizer collaborates with Naya Jeevan, a health service providing organization, to run this program and have covered pockets of communities in various organizations including KESC, PSO and the community run clinic in Sultanabad area of Karachi to name a few.