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Pfizer holds Photo Exhibit and Calendar Launch (Jan 15 2011)

Karachi, January 15, 2011:A photo exhibition by some young and established names in the field of photography opens at the Indus Valley Art Gallery today. The exhibition is organized by Pfizer Pakistan – a leading multinational pharmaceutical company in the country – to showcase select photographs focusing on the corporate commitments. The photographs by these artists promote the vision of a healthier Pakistan and are featured in the Corporate Calendar 2011 – also launched at the same occasion.

The photographers featured in the exhibition include Ayaz Anis Khan, Kohi Marri, Maliha Rao, Nariman Ansari, Nubain Ali and Yousuf Bashir Qureshi.

Country Manager, Pfizer Pakistan, Iqbal Bengali stressed the need to address issues related to general public interest including disease awareness campaigns and to show responsibility as an active community member, “Through such initiatives, we aim to highlight our commitments for the general health and well-being of the community. The photographs exhibited today, and in our corporate calendar for 2011, depict our vision, which is working together for a healthier Pakistan.”

The select photographs encompassed various areas that the photographers have expressed through their artistic works. The themes revolved around issues carrying social impact such as tobacco control and smoking, efforts for flood relief and rehabilitation, mother and child relationship, vaccination and immunization, general health, and Pfizer’s patient access and assistance programs.

“All the photographers delivered great images – we did not put any boundaries on their creativity. The idea is to engage community and unconventional stakeholders to create bold partnerships and share with you what we are doing in the field of health,” said Ahmer Ashraf, Head of the Public Affairs division.

The photographers were acknowledged at the exhibition, with a brief discussion regarding their artistic works.