A capacity building and orientation program is designed for journalists interested in the pharmaceutical sector and its workings. The aim of this program is to help build a better understanding of the pharmaceutical sector and is an effort to bridge the gap between media and the pharma sector. As most research based pharmaceutical companies follow the same modus operandi, we feel that such a program adds to the overall grasp of the pharma industry, the challenges we face, the issues we deal with and the commitments we have for a better, healthier society despite some materials that are Pfizer-focused.
The program was introduced in the year 2010 and ran in pilot phase for 6 months with journalists participating from reputable newspapers and wire services including Jang, The News, Express Tribune, and Bloomberg News Wires as well as independent and freelance social media journalists.
Each year, one batch of no more than 10 journalists will be completed. Although, it is a targeted program for journalists who report on health, pharmaceutical industry, business aspects of it as well as social issues interlinked with health, at Pfizer, we encourage all journalists interested to come forward.
The program usually has modules covering 4-6 components, all conducted by mostly in-house experts with opportunities to interact with foreign delegates (as and when they are available), and amongst other aspects, covers scientific tours of the manufacturing facilities and orientation to the business dynamics and issue-based training.