Pfizer Pakistan is committed to doing business responsibly and has historically made contributions in the area of corporate social responsibility.
Through many initiatives of corporate reputation, image building, philanthropy and public awareness, Pfizer has actively been involved in helping society and everyone around us.
Below is a list of few significant CSR events that Pfizer carried out in Pakistan. Poster Competition and Exhibition on “A World without Smoking” As part of its ongoing public anti-smoking awareness campaign, Pfizer Pakistan hosted in March 2010, a three-day student art and poster “A World without Smoking,” to raise awareness about the dangers of smoking.
The exhibition was held at the Indus Valley Art Gallery. Sixty posters were chosen for the exhibit out of one hundred submissions from students in four schools. One student from each age category (12–14, 15–17 and 18–19) was chosen as a winner and received a gold medal from Pfizer. Posters were judged by a panel of prominent artists from Pakistan, namely: Marjorie Husain, Tapu Javeri and Nahid Raza. Souvenirs were also distributed to the runners-up and art teachers from each school.
Participating schools included The City School – PAF Chapter, The CAS School, St.Joseph’s Convent School and a branch of The Citizens Foundation School. Pfizer provided the students with all the art materials, such as poster paper, paint and paint-brushes.
Open to the public, an estimated 300 people attended the exhibit, including teachers, administrators, media personnel, and artists.
Pfizer has a global vision to work for a healthier world. The aim of the CSR activity was to prevent our future generations from the hazards of smoking and instill in them a sense of responsibility they owe to their own health and to the nation at large.
Pfizer plans to donate the posters to chest and cardiology clinics, and smoking cessation clinics across Pakistan.
Award of Excellence for Students
Pfizer Pakistan launched a unique educational initiative which recognizes academic excellence of students in the field of medicine. The program awards the top performers of Pakistan’s prestigious medical institutes of the country with a medal.
The initiative is a form of corporate recognition by Pfizer for the top scorers who study medicine and wish to pursue this noble field to serve the health needs of their community.
Pfizer Pakistan’s “Award of Excellence” has gained a very positive response from the Institutes and students.
Pfizer Pakistan made the largest corporate donation for the victims of the devastating earthquake that hit the northern areas of Pakistan in 2005.
Amongst other earthquake activities, Pfizer CEO Hank McKinnell volunteered to join four other U.S. business leaders to comprise the board of the South Asian Earthquake Relief Fund (SAERF), a foundation established in October 2005 by U.S. President George W. Bush to promote charitable giving toward earthquake assistance (the fund received almost $19 million in cash and pledges).
Pfizer also stepped forward with a pledge of earthquake assistance, through the Pfizer Foundation, valued at $12 million, including $2 million in cash assistance and $10 million in in-kind assistance of medicines, blankets, tents, food and logistics. Pfizer also mobilized its own employees to help with relief efforts. Through employee contributions doubled by Pfizer matching funds, Pfizer Pakistan contributed a further $1 million in cash, donating to organizations such as Save the Children and the International Red Cross, and in-kind donations.
Pfizer plays an active role in making every community in which it operates a better place to live and work. “Community” service is one of our core values. In order to fulfill our social responsibilities towards the communities where we operate, Pfizer has integrated corporate citizenship into its daily business activities.
Our commitment to being an exemplary corporate citizen is reflected in our extensive efforts to improve access to healthcare.
We also encourage employees to make a tangible contribution to the health and well being of Pakistanis by engaging in our various community driven programs.
Pfizer and the Kidney Centre
The National Dialysis Treatment Services (NDTS) was initiated by the government in 1999 to sponsor free treatment for Chronic Renal Failure (CRF) patients who could not afford the life saving and expensive treatment of dialysis.
In 2002, the Ministry of Health informed the pharmaceutical industry that the government, due to financial constraints had abandoned the NDTS scheme. Under pressure from patient welfare bodies, the Ministry of Health requested Pfizer and other pharmaceutical companies to help extend this community service for the needy patients, and sponsor a suitable number of patients with chronic renal failure, purely on a voluntary basis.
Pfizer was at that time the ONLY pharmaceutical company in Pakistan to respond to the request of the Ministry of Health!!!
This project was in line with Pfizer’s value of “Community Service” and provided us an opportunity to meet the goal of becoming a Partner of Choice.
Computer Institute in Manzoor Colony
Pfizer Pakistan set up The Kirdar Institute, a branch of the Zoramin Welfare Trust at Manzoor colony some years back. This institute imparts computer training free of cost to the high school graduates of Manzoor Colony.
The objective behind this venture was to give the young people of the areas opportunities for better jobs. On weekends, our BT staff used to deliver lectures at the Institute.
Remodeling a Clinic at Manzoor Colony
Pfizer Pakistan in conjunction with the Zoramin Welfare Trust remodeled a clinic in Manzoor Colony. This was to provide optimal quality health care to the people in that area.
Helping the Tsunami Orphans
Pfizer Pakistan presented a cheque for over PKR three hundred thousand to the President of the SOS Children’s Villages of Pakistan.
This donation was collected through the pledges of a day's salary by some of the Pfizer colleagues, and was for the SOS Children’s Villages of Sri Lanka, which was being built for the tsunami affected orphans in the south of the country.
Collecting for the Tsunami Victims
Some Pfizer colleagues pledged to help the affectees of the tsunami by donating a day’s salary, while other colleagues, with the help of a committee that was formed, were able to get donations which were handed over, to the Consulate of Srilanka. These donations included sheets, blankets, towels, toiletries, and staples like rice, lentils, sugar, flour, and tea.
Pfizer Colleagues Roll up Their Sleeves to Help!
Many Pfizer colleagues went out of their way to help their fellow compatriots when the disaster of the October Earthquake struck in 2005. Shuttling food and medicines to the victims and the stricken areas became the order of the day for many colleagues, and those with certain skills in fields like medicine, engineering, IT and management went all out to be on the spot and help as much as they could. Those colleagues & their families, who could not manage to travel, worked till late at night for days at the PAF Museum where donations were brought in by the truck load, sorted, and sent off to the disaster areas.
Joining Hands with Shell
In 2005, massive snow and rain storms created devastation with avalanches and mudslides, rendering thousands of people homeless, especially in the far flung and isolated villages in the mountains north of Pakistan.
Pfizer actively supported the "Join hands with Shell" program, and donated medicines to the relief camps that were set up near Abbotabad and parts of the North West Frontier Province.