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Greenstar Social Marketing joins hands with Pfizer Pakistan (Oct 26 2011)
Karachi, October 26, 2011: In an effort to address the alarming population problem in the country, Greenstar Social Marketing has joined hands with Pfizer Pakistan to offer birth spacing solution to its valuable customers. Today, the renowned social marketing organization starts reaching out to women with Depo-Provera, a Pfizer product. Greenstar Social Marketing initiates this project with the help of their strong private healthcare network as they also offer door to door counseling relating to birth spacing and family planning. To commence the project, about 250,000 units are being marketed to both rural and urban audiences by Greenstar.

Greenstar’s chief operating officer Mr. Chris Conrad said, “There is a great lack of information and awareness about family planning and birth control. We need to ensure that we not only raise the levels of awareness in both urban and rural settings but also offer solutions and services to the community where family planning is inaccessible. This project is just a stride in that direction.”

Pharmaceutical companies provide healthcare treatments and options, Pfizer Pakistan having the availability of a family planning solution in their portfolio, has consciously made an effort to collaborate, “Healthcare professionals, community service organizations and pharmaceutical companies have to come forward and collaborate for programs in public interest. Population control is one of the key challenges of our country and we are pleased to work with Greenstar on this initiative,” says Country Manager Pfizer Pakistan, Mr. Abdul Majeed.

According to UNDP, Pakistan is the 6th most populous country in the world with an estimated population of 180 million people. The country faces multifarious challenges due to a huge population burden. There are, however, no holistic interventions aimed at targeting birth control and family planning. Local NGOs in the social sector and particularly the role of Lady Health Workers make a valuable contribution to community development and, more specifically, to improve coverage of communities with reproductive health services.

About Greenstar Social Marketing:

Greenstar Social Marketing Pakistan (originally called “Social Marketing Pakistan”) was established by Population Services International (PSI) USA in 1991 as a nonprofit devoted to improving quality of life among low-income people. A non-governmental organization, Greenstar works through the private sector and with the Government of Pakistan, empowering healthier choices and improving access to affordable, high-quality health products and services.


Pfizer Pakistan donating pneumococcal conjugate vaccine (Oct 14 2011)

Karachi, October 14, 2011: As part of its corporate responsibility initiatives, Pfizer Pakistan is donating doses of its pneumococcal conjugate vaccine to health-based not-for-profit organizations.

These organizations expressed their interest to Pfizer to reach out to communities who don’t have access to this vaccine and are playing a key role in spreading awareness for pneumococcal disease. The NGOs will be receiving specified doses of the vaccine by the end of October 2011 with the aim to vaccinate underprivileged children through their health centers spread across the country. “Pfizer has been active in raising awareness levels for this disease, and now we have made this contribution which shows Pfizer’s commitment to the communities we operate in,” said Abdul Majeed, Country Manager, Pfizer Pakistan.

Access to medicine and treatments is one of Pfizer’s key goals, public service and disease awareness plays a vital role in achieving this objective but at the same time, to the underprivileged families affordability often times is a hurdle to prevention. Ahmer Ashraf, Head of Public Affairs said “Pfizer has engaged in a number of awareness activities around Invasive Pneumococcal Disease and particularly, pneumonia, in the last year. The vaccine will be administered to children from mostly the rural backgrounds, in the coming months, as per the community service plans of these NGOs.”

Many underprivileged children do not have access to the vaccine as it is not yet available in the Expanded Program for Immunization (EPI) in Pakistan, which is a government run program.

Pfizer Pakistan has historically made contributions in the area of corporate responsibility as it remains committed to doing business responsibly and hopes to continue such initiatives in the future as well.



Prevenar 13 Receives 2011 Prix Galien USA Award (Sep 29 2011)
New York, September 29, 2011: The Galien Foundation has honored Pfizer with the 2011 Prix Galien Award for Best Pharmaceutical Agent for Prevenar 13 – Pfizer’s vaccine for the prevention of Pneumonia in infants and young children.  

Pneumonia is the biggest killer of children worldwide. In Pakistan alone, pneumonia related complications take lives of more than 70,000 children every year. Dr Emilio Emini, Chief Scientific Officer, Vaccine Research, accepted the award on the company’s behalf. Prevenar 13 is among the most complex biologics ever developed, and is central to the worldwide public health efforts to control this infectious disease. Presented in New York, the Prix Galien award is considered among the industry’s highest accolades. The recipients are adjudged by a committee that includes seven Nobel Laureates in medicine and is led by Nobel Peace Prize-winner Elie Wiesel. 

Pfizer plans to launch the campaign for adult indication of Prevenar 13 in the coming months after approval is granted by the Food and Drug Authority (FDA) in the USA.  

 

About Prix Galien USA: 

The Prix Galien Award recognizes, and is considered the industry’s highest accolade, equivalent to the Nobel Prize. Prix Galien was first established in 1970 by French pharmacist Roland Mehl and was inaugurated in the United States in September 2007. Website: www.galienfoundation.orgg

Leading Vaccines Experts Convene at Asia Pneumococcal Disease Conference to discuss the Impact of Vaccination (Jun 19 2011)

Kuala Lampur, June 19, 2011: Ten years following the introduction of the first pneumococcal conjugate vaccine (PCV), leading global public health experts convened in Kuala Lumpur for the Asia Pneumococcal Disease (PD) Conference organized by Pfizer in collaboration with the Malaysian Pediatric Association from June 18-19, 2011.

PD is the leading vaccine-preventable cause of death in young children worldwide. Where PCVs are not routinely used, it is not uncommon for doctors to treat infants and young children suffering with pneumococcal bacteremia, meningitis and pneumonia. It also is not uncommon for physicians to err on the side of aggressively treating any potential case of PD including undertaking multiple diagnostic tests and administering advanced antibiotics because they know the serious toll that PD could exact on their young patients.

“With the introduction of the 7-valent first generation pneumococcal conjugate vaccine a decade ago that all changed. It has exceeded all expectations, making extraordinary public health contributions in those countries where it is included as part of the national immunization program,” said Dr Bernard Fritzell, Vice-President, International Scientific & Clinical Affairs, Pfizer Vaccines.

Prevenar is widely regarded as one of public health’s greatest success stories. However, there is significant work to be done to combat the changing face of PD. Specifically, certain strains of pneumococcal bacteria not included in Prevenar, such as 19A and 6A, have increased in prevalence, and are frequently resistant to antibiotics.

Dr Fritzell added that in response to this epidemiologic shift, Pfizer developed the 13-valent pneumococcal conjugate vaccine, to help provide coverage against even more disease-causing serotypes. PCV-13 contains the seven serotypes included in Prevenar plus six additional serotypes, including 19A, 6A, and 3. Together, these 13 serotypes are the most prevalent invasive-disease causing serotypes threatening infants and young children worldwide today.

“In light of the PD burden in Asia coupled with the emergence of drug resistant strains, countries throughout Asia should consider inclusion of the broadest coverage pneumococcal conjugate vaccine in their national immunization schedules an urgent public health priority,” said Dato' Dr Musa Mohd Nordin, a leading Malaysian paediatrician, who chaired the press conference.
 

About Pneumococcal Disease
Pneumococcal disease is complex and describes a group of illnesses caused by the bacterium Streptococcus pneumoniae and includes invasive infections such as bacteremia/sepsis and meningitis, as well as non-invasive disease including pneumonia and acute otitis media.

In Asia, approximately one child dies every two minutes from pneumococcal disease. Southeast Asia reports the highest number of PD cases (5,480,000) for children under 5 years while deaths resulting from PD amount to 187,000 for the same region.
 



World Meningitis Day – a beginning of the end for meningitis (Apr 24 2011)
Karachi, April 24, 2011: World Meningitis Day is globally observed on April 24, the entire healthcare community comes together to continue their efforts to eradicate this deadly disease and to save millions of children worldwide.

Meningitis refers to an inflammation of the membranes surrounding the spinal cord and brain, known as the meninges, and is most commonly the result of a viral or bacterial infection. While viral meningitis generally clears up without specific treatment, bacterial meningitis is a far more serious infection that can cause severe brain damage and, if untreated, can lead to death in half of all reported cases.

Even with prompt, appropriate treatment, the consequences of bacterial meningitis can be extremely severe. Although, the disease is equally common in infants and adults, the mortality rates in infants are observed to be much higher. For children up to 5 years, the broadest coverage pneumococcal conjugate vaccine – PCV13 – is now available and is used widely to decrease the burden of this disease.

President of Pakistan Pediatric Association (PPA), Dr. Amir Mohammad Jogezai stresses the need for prevention of this disease, “The use of vaccines helps prevent a substantial portion of meningitis deaths in Pakistan”.

The symptoms for Meningitis mostly are sudden onset of fever, headache, stiff neck, nausea and vomiting, light sensitivity, as well as altered consciousness. Bacterial meningitis is most often caused by several types of bacteria, but the most common three are Streptococcus pneumoniae, Neisseria meningitides and Haemophilus influenzae type b.

Meningitis can best be avoided through vaccination, which is available, and has played a major role in tackling the gravity of this disease.

About World Meningitis Day
World Meningitis Day is globally observed on April 24, and is dedicated to raising disease awareness, underscoring the importance of prevention through vaccination and improving support for those dealing with the potentially devastating consequences of the disease.



Pfizer publication selected for ‘The Book as Art’ exhibit (Mar 7 2011)
Karachi, March 7, 2011: ‘A world without smoking: One picture is worth a thousand words’ – a recently launched publication written by noted author on art in Pakistan, Marjorie Husain – is selected to be a part of the exhibition, ‘The Book as Art’ organized by the Indus Valley School and Gallery.

The selection of the book is done for its novel appeal in creating public awareness against smoking and tobacco abuse whilst combining aspects of art and power of the written word. ‘Art is a very powerful vehicle in addressing social issues and bringing winds of change,’ says Marjorie Husain. ‘It is a book that carries the work of young art students from schools, conveying strong messages through their beautiful creations.’

The book will join racks with Marjorie Husain’s many other books on art profiling works of some great Pakistani artists and the first ever regulated textbook on art, ‘Aspects of Art’ by OUP – all of which are included in this exhibition. “This is a momentous occasion for Pfizer Pakistan as it would be for any other company. We highly value this selection, commend the support of Marjorie and other artists who helped in this project and commit to furthering our projects in general public awareness and disease prevention,” says Iqbal Bengali, Country Manager for Pfizer Pakistan.

This publication launched to the public at Indus Valley Gallery just days before ‘The Book as Art’ exhibition opened and encapsulates work of around 57 students who were selected from an anti-smoking poster competition on the theme of ‘A world without smoking’ in 2010.

‘A world without smoking’ is an international campaign originating from The International Union against Cancer (UICC). Pfizer Pakistan took the initiative in 2009 to spread awareness regarding the adverse effects of smoking by designing projects targeting tobacco control and anti-smoking. A part of this campaign was to raise awareness amongst school going students and teenagers. Pfizer aims to distribute this book amongst schools, art institutes, hospitals and other corporate sector outlets.



A World Without Smoking’; Pfizer launches book (Feb 28 2011)
Karachi, February 28, 2011: An anti-smoking coffee-table book ‘A World Without Smoking: One Picture Is Worth A Thousand Words’, by Marjorie Husain was launched at the Indus Valley Art Gallery today. The book is supported by Pfizer Pakistan – a leading multinational pharmaceutical company in the country – to further its corporate commitments towards anti-smoking and tobacco control initiatives. Pfizer globally supports tobacco and cancer control initiatives under the umbrella of Global Health Partnerships.

The book is an amalgamation of anti-smoking posters that have been developed by school-going children, with an artistic description given by the author. “The book beautifully showcases the work students undertook to express their opinions with originality”, stated Marjorie Husain, the author of the book. “The anti-smoking concept was introduced to create awareness and to enlist the support of the students to inform their peers as well as adults”, she said.

‘A world without smoking’ is an international campaign originating from The International Union against Cancer (UICC). Pfizer Pakistan took the initiative in 2009 to spread awareness regarding the adverse effects of smoking by designing projects targeting tobacco control and anti-smoking. A part of this campaign was to raise awareness amongst school going students and teenagers and a poster competition was held among various school children in 2010. An exhibition followed this competition, “The idea focused on generating interest amongst school-going children, as most smokers take up smoking in their teens”, stated Ahmer Ashraf, Head of Public Affairs, Pfizer Pakistan. “The competition culminated into an exhibition of these posters and the book is a documentation of the efforts of these children in conveying a strong, smoke-free message to all of us.”

Also present at this occasion, Prof Javaid A. Khan, chairperson of the National Alliance for Tobacco Control, stated, “Pakistan has one of the highest population of underage smokers and an estimated 100,000 people lose their lives each year due to smoking and tobacco related complications. We need to continue our drive against smoking to secure a healthy future for our children”. Pfizer plans to spread the anti-smoking message amongst the public through this book, and aims to continue such initiatives to work for the general well-being and awareness of the society.



Pfizer holds Photo Exhibit and Calendar Launch (Jan 15 2011)
Karachi, January 15, 2011: A photo exhibition by some young and established names in the field of photography opens at the Indus Valley Art Gallery today. The exhibition is organized by Pfizer Pakistan – a leading multinational pharmaceutical company in the country – to showcase select photographs focusing on the corporate commitments. The photographs by these artists promote the vision of a healthier Pakistan and are featured in the Corporate Calendar 2011 – also launched at the same occasion.

The photographers featured in the exhibition include Ayaz Anis Khan, Kohi Marri, Maliha Rao, Nariman Ansari, Nubain Ali and Yousuf Bashir Qureshi.

Country Manager, Pfizer Pakistan, Iqbal Bengali stressed the need to address issues related to general public interest including disease awareness campaigns and to show responsibility as an active community member, “Through such initiatives, we aim to highlight our commitments for the general health and well-being of the community. The photographs exhibited today, and in our corporate calendar for 2011, depict our vision, which is working together for a healthier Pakistan.”

The select photographs encompassed various areas that the photographers have expressed through their artistic works. The themes revolved around issues carrying social impact such as tobacco control and smoking, efforts for flood relief and rehabilitation, mother and child relationship, vaccination and immunization, general health, and Pfizer’s patient access and assistance programs.

“All the photographers delivered great images – we did not put any boundaries on their creativity. The idea is to engage community and unconventional stakeholders to create bold partnerships and share with you what we are doing in the field of health,” said Ahmer Ashraf, Head of the Public Affairs division.

The photographers were acknowledged at the exhibition, with a brief discussion regarding their artistic works.



Pfizer Pakistan promotes Breast Cancer Awareness by holding Seminar (Oct 28 2010)
Karachi: In view of October being observed as the Breast Cancer Awareness month, Pfizer Pakistan held an internal awareness seminar for its employees to educate them regarding Breast Cancer and the importance of its early detection. Prominent Oncologist, Professor Manzoor Zaidi, who is also a professor at Baqai University, delivered a comprehensive lecture on the subject, followed by a Q&A session.

Speaking at the occasion, Prof Manzoor highlighted the importance of early detection and manual self-examinations, which can increase survival rates. He further shared some statistics as to how breast cancer is the most prevalent and common type of cancer in females, and that women who do not have a family history of breast cancer should also have a mammogram and clinical breast examination by a healthcare provider every year.

In Pakistan, 40,000 women die every year due to breast cancer. Early detection is the best way to survive breast cancer. Also present at the occasion, Mr. Iqbal Bengali, Country Manager, Pfizer Pakistan, further reinstated the importance of engaging employees, “These internal forums are extremely crucial for employee engagement and awareness, and they give us an opportunity to educate our employees.” He further stated that Pfizer is committed towards conducting similar activities and it is our responsibility to keep everyone aware of common and preventable health problems and diseases.



Pfizer Raises Concerns Regarding Use of Counterfeit Medicines by Flood Victims (Aug 19 2010)

Karachi – Pfizer raised serious concerns regarding the consumption of fake medicine in Pakistan, especially in the aftermath of major national catastrophes like the recent floods. A representative of Pfizer’s Asia-Pacific Global Security operations visited Pakistan this week and explained how his team works with local authorities by providing them with leads on counterfeit manufacturers.

“The manufacturing of counterfeit medicine is one of the worst crimes against humanity as it is a great threat to the patient’s health and trust. We are in Pakistan to raise awareness of this issue especially during the relief efforts,” said Scott Davis, Senior Director for Pfizer’s Global Security Asia-Pacific operations. “If a patient suspects that the medicine they have bought is a counterfeit they should call Medical department in our Karachi headquarters (9221-322-00-121).”

Pakistan has been identified by the World Health Organization as a major contributor to the production of counterfeit medicines in the world. There have been raids carried out at such facilities in Pakistan as well where various counterfeit medicines – including Viagra, which is the most counterfeited medicine in the world – have been seized. Pfizer Pakistan, through its parent company is donating 60,000 US Dollars to the UNICEF for relief work in affected areas and hopes to contribute further through employees and company funds.

Pfizer Launches Parketin –first line treatment for neuropathic pain. (Jan 19 2010)
Karachi: Eminent professors of neurology, currently serving at reputed health institutions and associated with a number of societies, spoke at length about ‘neuropathic pain’ and the need to address this especially in patients suffering from diabetes. Professor Shaukat Ali, Head of the Department of Neurology at Jinnah Post-Graduate Medical Centre (JPMC) emphasized on creating awareness amongst healthcare professionals for the diagnosis of neuropathic pain in diabetic patients.

He said that there has been a constant rise in the number of diabetics and most of these patients suffer from neuropathic pain; Professor Shaukat is also the President of the Pakistan Neurology Society. He was addressing a select number of audience invited by Pfizer Pakistan at an event organized for the launch of one of its related medicine, in Karachi. Also speaking at the event was Associate Professor of Neurology at Agha Khan University Hospital, Dr. Muhammad Wasay who recently received the Neurology Award for Advocacy. He said that neuropathic pain is the most common problem in diabetics and talked about the significant rise in the number of diabetes patients in Pakistan from 2.7 million, according to the National Health Survey conducted in 1998, to around 4 million at present. “70 percent of non-traumatic amputation is due to diabetic neuropathy and there is a heightened need to create awareness about the fact that it is entirely preventable as good medication is available to treat the disease.”

He further said that such forums give an opportunity to advocate these causes as people have the right to know facts about diseases and their prevention and cure.

The event, gave insight into the causes of the disease and the ways doctors can address them by proper diagnosis of neuropathic pain in diabetic patients and the right treatment available in the market. This event that Pfizer organized also underscored its continued commitment towards a healthier Pakistan by launching a novel but affordable medicine to meet the needs of the common consumer.



Pfizer Holds Cardiovascular Summit, 2009 (Jul 21 2009)
Karachi: Pfizer Pakistan, in continuation with its commitment to impart education and create awareness amongst the healthcare professionals, held the ‘Cardiovascular Summit 2009’ here in Karachi. The event was chaired by Professor Abdus Samad, Director Karachi Institute of Heart Diseases and had notable speakers on cardiovascular diseases.

The theme of this special symposium was, ‘Healthy Heart for a Healthy Nation’ and the purpose was to share the recent developments in heart diseases impacted by hypertension, smoking and high cholesterol. The highlight of the event, however, was Pakistan’s first National Smoking Cessation Guidelines revealed in a presentation by Dr. Javaid Ahmed Khan, Professor of Chest Medicine at the Agha Khan University Hospital. Talking about the salient features of these guidelines, the eminent pulmonologist said that they provide important information on counseling and treating nicotine dependence of smokers in order to help them quit smoking.

Endorsed by the Ministry of Health and various medical societies, the guidelines will soon be printed in the shape of a manual and will be ready for distribution to physicians across the country. Smoking is the cause of 5 million fatalities worldwide and over 100,000 deaths in Pakistan every year.

Speaking at the event, Dr Imran Ahmad, Associate Professor Cardiology at Dr. Ziauddin University Hospital in Karachi, informed the healthcare professionals about the increase in deaths by cardiovascular diseases like Ischemic heart disease and strokes, which jointly account for around 16.6 million deaths. In his speech, he referred to The World Health Report, which states that blood pressure levels higher than optimal account for the largest percentage of mortality worldwide followed by tobacco use while high cholesterol level is the fifth largest contributor to mortality worldwide.

The evening came to a close with Professor Abdus Samad commending the efforts of Pfizer in holding such academic activities as the ‘Cardiovascular Summit 2009’ which play an important role in the constant learning of doctors in specialized medical fields.







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